The Annual Profitability Survey 2012 for selected worldwide hotel markets was recently released this week by London-based STR Global.
The survey, now in its 14th year, offers precise data on hotel revenues and costs, demonstrating the sector's dynamic evolution by city, country, and region.
"We are thrilled to see greater involvement this year, particularly in Latin America, China, and the Middle East," said STR Global managing director Elizabeth Randall. "This edition will feature new markets from emerging economies, providing important information for hoteliers, investors, and developers interested in understanding hotel profitability trends. While our daily and monthly STAR reports give operators with market positioning data, our profit-and-loss data assists both owners and operators in understanding gross operating profit (GOP) in relation to revenues and expenditures breakdown during budget preparation." in qatar
The GOP per occupied room (GOPPOR) ratio in US dollars climbed 3.9 percentage points year on year to 29.9% of total revenue in Buenos Aires, Argentina. Increases in occupancy, average daily rate (ADR), and food-and-beverage profit drove the expansion, with total F&B income rising by US$15.91 per occupied room (POR) year over year. Total F&B costs climbed by US$6.73 POR during the same time period.
In Europe, the GOPPOR ratio climbed by 2.2 percentage points in Warsaw, Poland, and 0.5 percentage points in Berlin, respectively, over the previous year. The gain in Warsaw was primarily driven by a rise in ADR (+2.1%), as well as a 6.1 percent POR decrease in rooms payroll and related expenses. GOPPOR growth in Berlin in 2011 was driven by higher overall revenues (+ €7.21 POR) thanks to a relatively low increase in room wages and related expenses (+ €0.33 POR) and undistributed operating expenses (+ €0.12 POR).
In China, Tianjin GOPPOR increased by 19.5 percent in 2011, while RevPAR increased by 18.2 percent. Tianjin reported an increase in room department earnings (+2.4%), but an 8.8% drop in F&B profit. In Delhi, India, falling rates and occupancy caused the city's RevPAR to drop 14.2 percent year over year to US$114.53 in 2011. As a result, room department profit POR fell by US$22.08, resulting in a 16 percent drop in GOPPOR.
As the Arab Spring damaged Egypt's leisure destination, Sharm el Sheikh's total revenues POR fell to US$118.69 (-21.7 percent) in 2011. As revenues declined, the destination's costs increased. Total accommodation costs jumped by 13.8 percent year over year, while total food and beverage expenditures increased by 8.4 percent. As a result, GOP's POR dropped by US$46.77.